Plastic isn’t itself, some evil substance, and it certainly has its place (one of those ideally being a recycling bin), and it suffers the curse of its own success; namely that it does not biodegrade in nature. However, plastic reduction is and continues to grow rapidly as one of the hottest subjects both on the internet and in casual discussion, which has translated to a call for ‘innovation where possible’ in the world of packaging.

Of course, nobody is demanding drain-unblocker and other vicious chemicals in sure need of safe containment be poured into biodegradable packaging, but the reasonable desire from consumers to reduce as much plastic as can be reasonably achieved, or change materials to more easily recycled alternatives is reaching its greater-than-ever pressure to do so, and as a result; sellers and manufacturers innovating in this direction are receiving a great deal of positive feedback, positive press and the always coveted development of brand-loyalty.

Reducing plastic has then become a welcome and desired challenge for iDi Pac’s own packaging engineers and designers. This depending always of course, on maintaining the packaging performance and functionality and avoiding ‘chocolate tea-pot’ solutions.

If you’d like to pursue plastic reduction for your own business and products, iDi Pac can serve your needs – our wealth of knowledge and experience within packaging, technology, materials and the supply chain is ready to be leveraged by your business to ideate, develop and implement sustainable, profitable solutions.