2019 Packaging 2020December 2019-2019 Packaging 2020 iDi Pac The New Year is here, and in the world of Packaging and The Supply Chain, some trends this year have been palpable both in the news and, more personally, in the work we've carried out for our various clients. 2019 - What We Saw iDi Pac entered 2019 with the excitement of impending innovation on the horizon. As the palpable desire of the previous year had made clear to us, sustainability, simplicity and 'eco-premium' packaging design were the ‘tropical’ trend that quickly grew to into a category 3 storm shift in the packaging zeitgeist. The work we saw, and less personally - the news that broke throughout this year became a real manifestation of this thirst for change and improvements, from which here are just a few major points and highlights that struck a chord… ...
Late stage customisation; how to do it cost effectivelyJuly 2018-In recent years, an emerging trend; create flexibility and improve customer brand relationship through personalisation is becoming increasingly appealing to both brand and the customer. In this article we will focus on personalisation through late stage customisation and how to do it cost effectively!... Read the full article... ...
The Value of PersonalisationApril 2018-Product personalisation has been truly embraced by brands from across the FMCG sector. Coca Cola’s ‘Share a Coke’ campaign and Absolut’s ‘Absolut Unique’ campaigns provided personalisation via mass randomisation applied through the application of innovative technologies; demonstrating digital printing and algorithm based design respectively. These campaigns... Read the full article... ...
Packaging Trends for 2018December 2017-As 2017 winds to a close, packaging is no less on the minds of everyone. In fact, this time of year is arguably the time packaging is really front of mind; wrapping Christmas presents, scouting for the perfect gift that’s sure to impress inside and out of the box and finally the amount that gets disposed of after the 25th. Everyone is mindful of packaging this time of year. Read the full article... ...
Smart Barcode TechnologyOctober 2017-The integration of “smart” technology into packaging formats has been seen as the panacea for marketers for some time now. Whilst bridging the gap between a purchased item and the connectivity and wealth of information for the consumer provided by ‘the cloud’, the brand also benefits from a highly cost effective opportunity to harvest consumer data. We live in a world where a large proportion of consumers carry p... Read the full article... Hover for full article transcript. Smart Barcode Technology The integration of “smart” technology into packaging formats has been seen as the panacea for marketers for some time now. Whilst bridging the gap between a purchased item and the connectivity and wealth of information for the consumer provided by ‘the cloud’, the brand also benefits from a highly cost effective opportunity to harvest consumer data. We live in… ...
2019 Packaging 2020 December 2019 - 2019 Packaging 2020 iDi Pac The New Year is here, and in the world of Packaging and The Supply Chain, some trends this year have been palpable both in the news and, more personally, in the work we've carried out for our various clients. 2019 - What We Saw iDi Pac entered 2019 with the excitement of impending innovation on the horizon. As the palpable desire of the previous year had made clear to us, sustainability, simplicity and 'eco-premium' packaging design were the ‘tropical’ trend that quickly grew to into a category 3 storm shift in the packaging zeitgeist. The work we saw, and less personally - the news that broke throughout this year became a real manifestation of this thirst for change and improvements, from which here are just a few major points and highlights that struck a chord… ...
