Last week (26th February 2014) saw another very successful Packaging Innovations show where a full house joined Christopher Waterhouse of iDi Pac for his expert presentation titled “Packaging design in the retail space; flexible, agile and cost-effective – are they mutually compatible?”. Chris began with a high level overview of what it means to have Agility in the marketplace; by being responsive, reactive and proactive, and how this connects with the ‘digital world’ for in-date analysis of social media trends, the flexibility of digital printing and new technology innovations, such as 3D printing technology to deliver “Innovation”. Taking the enthusiastic […]