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In recent years, an emerging trend; create flexibility and improve customer brand relationship through personalisation is becoming increasingly appealing to both brand and the customer. In this article we will focus on personalisation through late stage customisation and how to do it cost effectively!… Read the full article…

Product personalisation has been truly embraced by brands from across the FMCG sector. Coca Cola’s ‘Share a Coke’ campaign and Absolut’s ‘Absolut Unique’ campaigns provided personalisation via mass randomisation applied through the application of innovative technologies; demonstrating digital printing and algorithm based design respectively. These campaigns… Read the full article…

As 2017 winds to a close, packaging is no less on the minds of everyone. In fact, this time of year is arguably the time packaging is really front of mind; wrapping Christmas presents, scouting for the perfect gift that’s sure to impress inside and out of the box and finally the amount that gets disposed of after the 25th. Everyone is mindful of packaging this time of year. Read the full article…