2019 Packaging 2020 iDi Pac The New Year is here, and in the world of Packaging and The Supply Chain, some trends this year have been palpable both in the news and, more personally, in the work we’ve carried out for our various clients. 2019 – What We Saw iDi Pac entered 2019 with the excitement of impending innovation on the horizon. As the palpable desire of the previous year had made clear to us, sustainability, simplicity and ‘eco-premium’ packaging design were the ‘tropical’ trend that quickly grew to into a category 3 storm shift in the packaging zeitgeist. The […]
Articles & Features
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The integration of “smart” technology into packaging formats has been seen as the panacea for marketers for some time now. Whilst bridging the gap between a purchased item and the connectivity and wealth of information for the consumer provided by ‘the cloud’, the brand also benefits from a highly cost effective opportunity to harvest consumer data. We live in a world where a large proportion of consumers carry p… Read the full article… Hover for full article transcript. Smart Barcode Technology The integration of “smart” technology into packaging formats has been seen as the panacea for marketers for some time […]
