CASE STUDY:
Full Variable SKU Packaging Overhaul
For a high performance car-parts company
- Significantly improved product protection
- Reduced customer confusion
- Provided Graphic Design of Packaging and Assets
- Provided pathway for future SKU introduction
We were approached by a manufacturer of advanced and premium car parts that had grown exponentially; whose packaging had become their weakest business link, existing as an extremely simple solution. Charged to overhaul their entire suite of packaging solutions cost-effectively, as well as to provide greater simplicity for their clients to avoid commonly identified mistakes, we were able to develop both an aesthetically pleasing and highly functional solution that gave these premium goods the packaging they deserved.
The overhaul saw a considerably greater amount of organisation within the pack that effectively ended the issues of confusion experienced in the past, as well as boosting the protective qualities of the total pack, all whilst catering to a vast array of differently sized parts shipped in a variety of combinations, as well as providing the opportunity for the client to add tamper-proofing and serialisation to their packaging for further customer care and satisfaction.
