CASE STUDY:
Best in Class Labels & Market Research
A multinational client with worldwide products
- Provided assets required to accurately test client needs and desires
- Created a series of label artworks of differing style for assessment
- Discovered conclusive market and client trends to inform the next stage of development
- Many versions of designs in different languages
A multinational client of ours approached us with the desire to design a series of high-fidelity potential label mock-ups for to utilise as primary assets in a market research campaign aimed at gauging the needs and desires of their client base in pursuit of a later stage of development that would see them create a ‘best in class’ (BIC) label.
Our team saw to doing the research of existing market trends in this department, as well as potential future techniques such as the introduction of smart technologies to supplement information quantity available to users and designed a spectrum of potential labels for the research team and clients to utilise – feedback received as a result was extremely positive and helpful, clearly defining for our client the ‘do’s don’ts and desires’ of what would become the basis of the final stage in developing a future-ready best in class label.
