The rise and rise of personalised packaging!

There has been a rise in customised packaging over recent years with Coca-Cola setting the trend, through their “Share a coke” campaign. Since then many companies have followed this trend from cans of soup with a “Get well soon message” to your own personalised Marmite.

Coca-Cola used HP indigo printing technologies to achieve success with their campaign and since then, Digital technologies have increased largly to the demand for personalisation. Drop on demand inkjet printing has evolved to prove itself as a worthy candidate for the customised packaging world enabling short runs and faster turnarounds whilst producing high quality prints at lower costs. HP with Koenig & Bauer Group launched what they claim is the most productive high speed digital inkjet press (T1100S) for corrugate which is capable of print speeds up to 183m/min achieving a printed area of 30,600m2 per hour for small to midsized runs, pushing the digital print boundaries and capability.
However, don’t forget the emerging Landa technologies who are set to take over the world of print with NANOGRAPHY. This technology applies inks to a heated blanket, which cures the ink. The cured the ink is transferred from the blanket to the substrate at a thickness of just 0.5 micron and does not seep into the substrate yielding vibrant print which is allegedly scratch resistant. The technology can be used on a wide range of substrates, has a broad CMYK colour gamut and prints at higher speeds than some other digital. Landa Nanographic print is set to bridge the gap between digital and conventional printing methods delivering an interesting business model.

Print application is becoming ever more flexible with direct to container printing. IIJ are developing with partners a process to print direct onto containers. The technology is in its infancy and requires significant technical expertise but could potentially be cost effective and a real game changer within the industry of container printing. It will provide opportunities to introduce new formats. Digital won’t be taking over all conventional printing techniques but will work alongside, to develop hybrid capability. Digital is able to meet the growing trend for lower batch sizes and allow Brands to create better consumer interaction with their packaging whilst conventional keeps ticking away producing the larger batch sizes.

The growing investment in personalised, customisable packaging has proved to be a great way of expressing a brands value and personality, whilst creating user increased interaction with the product.

Many brands have already utilised the power of personalised packaging and now is the time to ensure that you stay ahead of the competition. Be sure to get in contact with iDi Pac to discuss a solution tailored to your company.


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