A recent project to look for opportunities in plastic tags; what design and features can be modified to produce an eco-friendly, cost-effective and customer focussed product. Simply considering an alternative material i.e. changing from the typical polystyrene specification to polypropylene, has major reduction in the cost of materials (up to 30% less), fossil fuel consumption/tonne (up to 35% less), Carbon footprint (up to 50% less) and a fundamentally lighter product (up to 20% less). Moving onto the tag shape to reduce further the environmental impact; better tessellation, reduced waste, efficient use of materials and an optimised portfolio. Above all, performance was maintained despite the light-weighting programme through novel use of structural folds.